You have a good question. There is no set answer when it comes to pricing. Joanne Berkow in her excellent book, What They Don't Teach You in Art School, covers the topic in detail. She says you have to choose a method and stick to it. That is, you charge by the time it takes, or you charge by the size. Whatever method, you choose, you need to be consistent with dealers and collectors to maintain pricing integrity.
Joanne's advice applies more to originals, but has applicability to prints too. Of course, your reputation is part of the equation as well. Are you in galleries? Are you in juried shows? Is your art sellng well? What are your originals selling for? What do pricing strategies do your competitors in your local/regional market use? These and other questions will help you arrive at the price points best suited to you. Having a handy chart like Linda's gives you a good reference resource.
BTW, Joanne's book is only available on her Web site at: www.jbberkow.com. I think it's $20 plus shipping, and is a worthy read in my mind. |