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Subject: Strategies to price giclee prints

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claudiamah
Posts:86

03/28/2007 1:58 PM Alert 
What different strategies are used to price a single giclee print? A printer suggested that I divide the cost of the entire printing job by the number of prints in the run. Take this result and triple it to determine that asking price of one print. There must be other ways to set a price. Any suggestions?
lindapaul
Posts:3

03/28/2007 5:17 PM Alert 
You really need to price your giclee prints an average market price, not what you paid to produce them.
I sell hundreds of my giclee prints online at www.lindapaul.com
Here is pricing guide for ready to hang streched canvases and ready to frame ones

Ready to Hang - Stretched Canvas Giclee Prints:
8" x 10" $ 89.99
12" x 16" $149.00
16" x 20" $225.00
18" x 24" $249.00
20" x 24" $299.00
24" x 30" $349.00
24" x 36" $399.00
30" x 36" $449.00
30" x 40" $499.00
36" x 48" $599.00


Ready-to-frame Giclee prints Prices:
5" x 7" $ 24.95
8" x 10" $ 49.99
12" x 16" $ 79.99
16" x 20" $124.99
18" x 24" $159.99
20" x 24" $199.00
24" x 30" $249.00

Pleasesee all my giclee prints at www.lindapaul.com or send me a comment!

Linda Paul
claudiamah
Posts:86

03/29/2007 6:40 PM Alert 
Linda's for pricing schedule was very informative. I gather that with your giclee prints (ready to frame) you pricing is standardizes by sizes rather than unit price of the run. I visited Linda's site and was surprised at the number of beautiful paintings she have done. Suggest other painters take a look. Claudia
bjdavey

Posts:37

03/31/2007 2:37 AM Alert 

You have a good question. There is no set answer when it comes to pricing. Joanne Berkow in her excellent book, What They Don't Teach You in Art School, covers the topic in detail. She says you have to choose a method and stick to it. That is, you charge by the time it takes, or you charge by the size. Whatever method, you choose, you need to be consistent with dealers and collectors to maintain pricing integrity.

Joanne's advice applies more to originals, but has applicability to prints  too. Of course, your reputation is part of the equation as well. Are you in galleries? Are you in juried shows? Is your art sellng well? What are your originals selling for? What do pricing strategies do your competitors in your local/regional market use? These and other questions will help you arrive at the price points best suited to you. Having a handy chart like Linda's gives you a good reference resource.

BTW, Joanne's book is only available on her Web site at: www.jbberkow.com. I think it's $20 plus shipping, and is a worthy read in my mind.


Reality is an illusion, albeit a persistent one - Albert Einstein
Kathleen
Posts:8

08/11/2007 5:17 PM Alert 
I have not sold prints yet but have just reached the level of sales where I feel several of my subjects are in constant demand - so I now should start having prints made. I would have assumed the price would be determined by the price of my originals. Wouldn't they be a percentage of your originals? Could you tell us, Linda, what your original "ready to hang" 36"x48" sells for? Then we can see how th $599 price compares. I know, bjdavey, I WILL get Joanne's book. I am just an instant gratification kind of girl and want answers NOW. Thank you.
bjdavey

Posts:37

08/11/2007 7:32 PM Alert 

You can get your instant satisfaction from the newest podcast by Dick Harrison on his www.salestipsforartists.com Web site where he addresses this very topic of pricing. He also has numerous other podcasts, all free I should add, that offer clear advice for artists on all sorts of business matters.

You should also check on www.wetcanvas.com on the General Business threads. Do a search for pricing and you'll find a tremendous amount of information available. F+W Publications is the parent of all the properties linked on the left. It just recently purchased Wet Canvas.


Reality is an illusion, albeit a persistent one - Albert Einstein
Kathleen
Posts:8

08/13/2007 8:26 PM Alert 
Glad you mentioned wetcanvas! I posted the "Ideal gallery" question there and received wonderful feedback. Thanks.
brightwaterone
Posts:8

08/18/2007 4:56 PM Alert 

Hi,

As an art rep with 20+ years experience selling my own work and that of about 200 other artists and major publishers, the questions artists asked most has been: "how should I price my work - originals, peints and giclees.  I just posted a podcast on that subject on www.salestipsforartists.com.  Lots of other "secrets" learned by travelling thousands of miles and selling art to hundreds of buyers also there FREE for the listening.  Art schools teach how to create - few teach how to sell.  Mine didn't.  I'd like to know if any of yours did.

Dick Harrison

ArtRiver

Posts:12

08/25/2007 9:57 PM Alert 
Linda, That was very helpful advice! ArtRiver
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