richard
Posts:703
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| 06/22/2007 10:58 PM |
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| This may be out of context with Artists Network
but I would like to show an ad I did when I was
an agency art director.
It was before PC's were avaiable.
The strategy was to show the company was progressive and human.
I went to a junk yard and picked up pieces of
junk to represent a computer.
My hand is the human element.
The ad was included in the 50th year retrospect
of advertising at the Royal Ontario Museum
in Toronto. |
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klippie
Posts:1938
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| 06/24/2007 2:56 PM |
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Good work....
Retha |
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If at first you dont succeed.........don't ever give up! |
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richard
Posts:703
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| 06/24/2007 3:13 PM |
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Thank you Reatha,
Advertising can be an art form too.
When I worked in advertising I always thought it was. |
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klippie
Posts:1938
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| 06/25/2007 11:49 PM |
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Definately is, just another form of art.....
Retha |
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If at first you dont succeed.........don't ever give up! |
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lrgdesign
Posts:9
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| 06/28/2007 9:17 PM |
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Richard,
Unfortunately there is a vast amount of work completed through the use of the computer.
I've seem much artwork that was done by hand, translated electronically.
The computer is a marvelous tool, yes. But is it important to remember the basic skills that are
needed to be a creative artist. I've known people (today) that are so intimitaded by the use of drawing
utinsel and materials and mediums, but yet so comfortable digitally. That being said there are those vice versa.
I think it good to have exposure to both as well as the many other mediums.
I like the ad and it speaks well to your talent both in the use of the medium and your creativity.
Lloyd
http://www.lrgdesign.blogspot.com |
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richard
Posts:703
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| 07/03/2007 11:30 AM |
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Lloyd,
Thank you for your compliment. this ad was created and produced the old fashioned way.
Created by hand, photographed and produced on film. PC's were just beginning.
The ad was produced in 1967.
Richard |
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signlady
Posts:2
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| 07/10/2007 2:23 PM |
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Love the ad! You were certainly ahead of your time in 1967.
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Nana2111
Posts:1
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| 07/10/2007 3:03 PM |
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| My mom worked in an Advertising company from 1964 to 1985. She worked with the "Art Department" (that was the way it was called) and I remember that she drew and painted. Personal computers and the software that is now available were not available then, so everything had to be done "the old fashioned way", as you call it. Actually, it was THE only way to do things at the time. Once she retired from advertising, she went back to painting "artistically" (not for advertising) in oils, acrylics and now watercolors. But in order to do "graphic design" for advertising at that time, you had to have a very strong artistic background, because you had to use your drawing skills on a daily basis. |
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richard
Posts:703
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| 07/18/2007 7:22 PM |
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Thank you signlady for the compliment and thank you Nana for telling it like it was.
Today the graphic designers in an ad agency are called computer jockeys.
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vikingwife
Posts:910
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| 07/18/2007 9:10 PM |
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Love the ad Richard. Congrats on it's addition to the museum. Are you still a graphic designer? I was a "computer jockey" about 6 years ago before I got married.  And it's CRAZY how much computers and programs have changed in that amount of time!!! I'm very much relieved to be just working on my own artwork at home these days!
Jess |
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richard
Posts:703
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| 07/19/2007 11:44 AM |
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Jess, most of my time is spent painting in oil. Occasionally I will be asked to design
a graphic. I have recently designed the graphics including the letterhead for a new
museum called "Canadian Advertising Museum" of which I am a director. |
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Artopilot
Posts:15
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| 12/21/2007 10:25 AM |
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| Hey what a great ad! As a former Toronto Art director/designer I can truly appreciate this piece. I sadly gave away the last of my drawing tables last year complete with mayline. Oh how I miss that green borco! (Not really) I intend to buy a beautiful new wood table once I move back to Canada. Very interesting that there is a Advertising museum as I am in the process of putting a book together of all my designs - mostly album covers - records, tapes and cds. I had hoped to combine a book launch with a watercolour art show but that is all in the air right now. And it is a weird combo. Anyway - I did prefer doing the graphics on the board rather than computer mostly beside I didn't have a typesetter doing all the hard work for me. If only they had digital cameras back them! Enough of memory lane but thanks for showing that ad. |
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DoubleJ
Posts:2
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| 12/08/2008 5:33 AM |
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| Oh wow. Awesome! Not sure if I would have been able to personally keep up in times like that, but obviously you had it down |
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Kassie
Posts:721
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| 12/08/2008 10:49 AM |
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Richard,
I remember seeing that ad somewhere. As a mechanical artist, I was glad when the computers came in. The first thing I learned to do was ruling the ads on the computer. Of course they were printed out on the lynatronic and then had to be placed on a board. But I grew into the whole computer thing gradually. That was a great ad at the time.
Kathy |
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Lung Tom
Posts:312
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| 12/27/2008 5:46 PM |
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| Greetings Richard, excellent work on that ad. You mentioned before PCs. While you were making that ad I was employed at the Smithsonian Institutution. and what a mess it was using a computer in those days. I had to use a key punch machine and punch cards with all the data. My program was also on key punch cards. I fed program and data into a machine that sent it to the Smithsonian's computer at Harvard by telephone wire. After computation it was sent back by wire. |
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Lung Tom: Lung is Thai for "Uncle" the u is pronounced as a oo as in loose. |
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richard
Posts:703
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| 12/30/2008 11:22 AM |
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| I never really got into computers. By the time they became a staple
I was out of the ad business.
I never really got into computers. By the tme they became a staple I got out of the ad business to become a painter.
I use the computer to post on web sites and e-mail.
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richard
Posts:703
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| 12/30/2008 1:47 PM |
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Hi Kathy... the ad ran in the Toronto Star full page.It was one of a series of three. Thanks for the memory.
I was in the business 40 years. Richard
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Kassie
Posts:721
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| 12/30/2008 11:07 PM |
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It must have received qudos some where. I never saw the Star but I worked on numerous publications. It must have been picked up somewhere. Love it.
Kathy |
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richard
Posts:703
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| 12/31/2008 1:02 PM |
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| You're right Kathy...NCR spent a lot of money on this campaign
it ran nationally.. I'm searching eor the other two ads if I find them
I'll post them.
Richard
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whallart
Posts:18
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| 03/03/2009 1:56 AM |
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Nice add. I graduated a vocational school in '93 for "Commercial Art." It's amazing to see how far computers have come since then. Never did much in graphic design. Frustrating as it is to admit, I've never been very good at it. I still paint and draw. I also studied film for a while. I've found that all the training that I've had, even that for "commercial art", has served me well and carries on to the next creative indevor.
Maybe you could give me some tips on my the design of my website (link below). I've tried to use the KISS rule, but it seems a little boring. I've always been jealous of graphic artist that could pull of an interesting, balanced, non-overstated theme that pops. It's rare that I see really good ones, but when I do try and soak it in and figure it out. |
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www.whallart.com |
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